Living in India, we have grown up dancing to famous Bollywood numbers. Not only do we ace Antakshri by singing Hindi songs, Bollywood music is an integral part of everyday lives. Such is the impact that we simply can’t snap out of them!
However, it isn’t just Bollywood that’s producing catchy, melodious tunes. To give credit where it’s due, the advertising world has also been coming up with some truly original tunes. And some of these can surely find a place in our playlists.
Be it Airtel’s signature tune or Vodafone’s You and I, we’ve all loved these tunes, ever since they first aired on TV. Don’t we all still remember our favourite advertising jingles?
A good advertising jingle has the power to spark nostalgic feelings and get stuck in your head for days. You might even have a playlist full of them.
There used to be a time when you’d turn on the TV and actually watch the commercials. If you’re a Baby Boomer, then you remember Wrigley Gum’s ditty, “Double Your Pleasure, Double Your Fun.” Kids from the 90s will never get the Wonderball song out of their heads. Even in the digital world, companies like Nationwide and Kay Jewelers are still finding their groove with advertising jingles.
The main aim of advertising is to connect with the target audience. Jingles help brands to reach a large number of people in a better way because they keep the image of the brand in our minds for years. Most of us have grown up by listening and singing amazing jingles that were shown TV commercials of brands. Let us recall some of the best jingles from Indian advertising history.
Music director(s) :